The flavour of spices lingers long in one’s tongue and even longer in one’s memory. One of the promotional advertisements for Kerala describes the State as ‘God’s Own Country’. Climate of Kerala. Mar 18, 2020 - Majestic #Munnar and the #freshness of its #teagardens ! Check out Kerala’s 10 offbeat attractions - Rayiranellur Hills, Paloorkotta Waterfalls, Vilangan Kunnu, Kanjirapuzha Dam, Thumboormozhi, Valanthakad Island, Q,S,T Kayal, Urumbikkara Hills, Marmala Waterfalls and Vellayani Lake - before your next trip to God’s Own Country. Landmark & Historical Place Kerala Tourism participated in almost all the popular tourism trade fairs around the world. Kerala in India is well known as God’s own country as the state is home to many cultural, social and natural resources. But in this case, the phrase is not out of place. Indians now had that spare money and, more importantly, a mindset to reward themselves. The integration of Simon Sinek’s quote of “People don’t buy what you sell, they buy why you sell it” makes me speechless. How Bata became India’s household name despite being a classy international brand? What is this strategy and how Nike has used it? Stakeholder management was the key to the success as grandiose claims about a destination required someone to do the heavy lifting. A long coastline in the west and mountains on the east forming clear natural boundaries. Pictorials depiction makes you want to visit this place for sure. Save my name, email, and website in this browser for the next time I comment. Search Your Tour Packages; Your Destinations. Kerala is known as, Gods Own Country, for its breath-taking beauty and the city of Kochi lies on the South West Coast overlooking the Arabian Sea. As far as destinations go in India, God’s Own Country—Kerala is a huge draw for both domestic and international travel. According to legends, Matsya Avatar, the first incarnation of Lord Vishnu, and Manu, the first man on earth and progenitor of humanity, were set in Kerala, thus affirming its status as the land of God. The message of the TV ad ‘Your Moment is Waiting’ is explained by Stark Communication, “It portrays the transformational journey of an evolved sensitive traveller through the landscape of Kerala — a journey that brings the traveller face to face with archetypal characters, her own self and her subliminal bond with nature. This status was further given a boost when in 1739, the then ruler of Travancore (now present-day Kerala), Marthanda Varma, decided … KERALA is a state in India. Kerala gods own country. Sprawling plantations and paddy fields. One more important aspect that I have noticed after my tour to Kerala during 2018, a lot of feedbacks been asked by every stakeholders. With innumerable awards under its belt and having inspired all the tourism boards in India and abroad, Kerala Tourism realizing the need to constantly reinvent itself has now launched a new campaign to invite people over again, more so after the lull brought about by the pandemic. Kerala is a tropical place that is located along the coast of the Arabian Sea on the … Travel . Kerala Tourism also put a lot of information out there making it easier for a tour operator. The secret sauce that Kerala Tourism used was wellness brought about by Ayurveda that has now become synonymous with Kerala. Revenues from tourism jumped from INR 13,000 cr in 2008 to a whopping INR 45,000 cr in 2019. Now, where catchy phrases go, you can’t get better than that. With God’s own country campaign, Kerala Tourism linked the state with a concrete symbolic and emotional experience through a story. The land which rose from sea was filled with salt and was unsuitable for habitation; so Parasurama invoked the Snake King Vasuki, who spat the holy poison and converted the soil into fertile lush green land. Specially the stakeholder management is a new learning for me. The phrase “God’s own country” did wonders. Alleppey and Kumarakom, the magnificent backwater region of Kerala is among the ten most favored global tourist destinations. Appreciate your comments and am glad you had a personal experience exploring God’s own country. National Geographic even went as far as listing Kerala amongst the top 10 paradises on earth and one among 50 of the World’s top destinations. I have traveled to Kerala multiple times on work, and my memories of Kerala had always been centered around the cuisine being the foodie that I am. God’s Own Country. Interested in reading more Marketing Strategy Stories? Many advertisements branded Kerala with the tagline Kerala, God's Own Country. Keezharkuth waterfalls, Idukki. It can be said that the Western colonization itself a fallout of the race to control the spice trade from Kerala. Consequently, the govt agency KTDC (Kerala Tourism Development Corporation) started a full-fledged marketing campaign to make Kerala tourism famous among travelers. Co-creating solutions with marketers/advertisers is what keeps him going on a professional front. Tranquil stretches of emerald backwaters. All Rights Reserved. Waterfalls. This coastal state is rich in distinctive traditions and culture, and lush unspoiled tropical beauty. See more ideas about kerala tourism, kerala, country. From a Smith in New York to a Chang in China, everybody knows God's Own Country means…Kerala. They made people aspire to come to live a life of abundance. Appreciate your kind words. Anyone who saw these ads took a vow to visit Kerala before they die. Check out below Kerala Tourism’s ad on Times Square. search now. ... First Floor, Drem City,N. Tourism in Kerala witnessed a lull after it remained closed for tourists for a few months in the wake of COVID-19 pandemic, followed by travel restrictions across the country. Ayurvedic health holidays. Cast your vote to have a virtual tour of your favourite destination in Kerala. 720 likes. 1,684 likes. Famously known as the ‘God’s Own Country’, Kerala is the picturesque beauty that is located in the tropical Malabar Coast of India and here we give you a wide selection of Kerala Blogs, expertly weitten to cater to all your travel needs. Kerala Tourism subsequently adopted the tagline God's Own Country in its advertisement campaigns. See more ideas about kerala india, kerala, kerala tourism. Kerala can proudly rate itself as one of the fastest growing tourist destinations in the country. Aggressive promotion in print and electronic media was able to invite a sizable investment in the hospitality industry. 1,685 likes. 3 Select & book best deal. I am a Tour Operator, Cab 4 Kerala Holidays is currently providing services in South India Sector, and Specializes in Kerala Tour Packages. Top 5 places in Kerala : Also known as the God's own country, Kerala is blessed by mother nature. Revenues from tourism jumped from INR 13,000 cr in 2008 to a whopping INR 45,000 cr in 2019. Sadly, the man is no more now as he died some 10 years ago. to join in and wholeheartedly participate. This was when Indian families were breaking from the shackles a typical stereotype holiday, which meant visiting relatives or going to “home town.” This was also a time when a good section of the Indian population was getting the benefits of the economy opening up and more wealth in the hands of the average Indian. The key element missing was stakeholder management and in some cases, they didn’t get the communication strategy right. It is generally challenging to get the bureaucracy, especially in India, to cut through the red-tape and to align various departments onto one page apart from getting all hotels, restaurants, transport hubs, etc. This story is indeed a huge learning for me. They then successfully convinced most of the tour operators to push Kerala as a destination. TD Editor. Also it had a magical impact. Thos forum is indeed privileged to get great contributors like SK ! This simple tagline showed the potentialities of the state as the favorite tourist destination in India. It is located on the south-western region of the country. The phrase … +91 7559904101. Kerala is a state in south-west India, which is a top tourist destination According to legend, this new area of land extended from Gokarna to Kanyakumari. Greetings from God's Own Country! [603] #India #Kerala #Tourism. WhatsApp “Photo Status” was a strategic move. Welcome to Kerala: God’s own country. Kerala renowned for its bewitching backwater countries and tropical atmosphere is always in the list of the tourists coming to India for Kerala tour. [603] The Business of In-Film Product Advertising, Kidzania Business Model: The one of Edutainment. Thanks Samrat. Explore the beautiful state of Kerala and watch its many layers unfold in your presence. History Behind Kerala Tourism’s campaign of “God’s Own Country”. Gods Own Country the southern Indian state of Kerala is truly atropical paradise. Accommodation Kerala, in south India, is often referred to as God's Own Country . Ayurveda Centers. How it works. Walter coined the tag on the request of Kerala Tourism Department when the Kerala government wished to market Kerala’s high tourism potentialities before the travel world. It was hated by many. Ayurveda is the ancient art forms practice in Kerala that cures the body illness from the root and rejuvenates the body, mind and soul and gives new reasons to live life with happiness and joy. Leveraging the history while creating strong awareness of its current reality added authenticity to the campaign. This is our reaction to the video "Kerala Tourism " and We hope you guys enjoy it. Cheers, Sundar is an Industry Leader and his insights into most things is exemplary . Know About Kerala – History, Culture and Tourism of God’s Own Country Kerala 0 Flares Twitter 0 Facebook 0 Google+ 0 Pin It Share 0 LinkedIn 0 0 Flares × Are you planning for Kerala trip? This coastal state is rich in distinctive traditions and culture, and lush unspoiled tropical beauty. Stories have enormous power. The usual destinations in India were Goa, Rajasthan, or Agra, but Kerala with its unique approach to tourism is a success story and how 0.5 million tourists a year to now a whopping 20 million a year is testimony to the brilliant marketing and advertising strategy of Kerala Tourism. An abundance of beauty, food, culture, and experience for the soul. The tag found a place in lakhs of curious travelers to see this beautiful place, which is known as God’s Own Country. Wedged between the Western Ghats on the East and the Arabian Sea on the West, the narrow strip of land known as Kerala is a destination of a lifetime. [602] In 2006, Kerala attracted 8.5 million tourists, an increase of 23.68% over the previous year, making the state one of the fastest-growing popular destinations in the world. What is it then? Majestic #Munnar and the #freshness of its #teagardens ! Right from the wonders of Thekkady, Munnar and Kovalam all the way to Kumarakom; get set to immerse youself in the richness of God's own country. God’s Own Country, Kerala has some extremely beautiful tourist destinations to hold the attention of global tourists. Many advertisements branded Kerala with the tagline Kerala, God's Own Country. [602] In 2006, Kerala attracted 8.5 million tourists, an increase of 23.68% over the previous year, making the state one of the fastest-growing popular destinations in the world. On the way to God’s own Country Kerala December 17, 2018 April 24, 2019 keralam 0 Comments A southern sojourn in Kerala is the perfect way of lazing around in the sun and relaxing on the beach, a perfect Indian beach holiday. A long shoreline with serene beaches. Kerala is a place to break away from mundanity of life; travel with Kerala Tourism into the world of hidden natural wonders, glorious history, glamourous traditions, aromatic ayurvedic spas and an unforgettable culinary experience. The Best Of Tour Packages. With Arabian Sea in the west and the Western Ghats in the east, the Indian state of Kerala has been rightly called as the “God’s own country”. Kerala taxi booking , Kerala Real Estate, Malayalam cinema ‘Your Moment is Waiting’ won the Golden City Gate Award, dubbed the Oscar of the travel industry. This post is possibly the best read on a narrative which encapsulates all the tenets of marketing . Check out our collection. Kerala, the complete information provider about kerala state, India, complete information directory of business,goverments ,banks cinema health ,hospital university about kerala state, india Travel Destinations. Whatsapp launched photo status in 2017. Kerala Tourism has launched a pioneering travel initiative led by ten influencers from around the country who will carry out a new-media campaign to attract domestic tourists in … Grassroot by Anita Dongre, The experiential luxury strategy of Rolls Royce, Market Differentiation: Zoom’s Growth Strategy, The Economics of Apple One: Pricing Strategy, Self-Storage is Surging in the Post Pandemic World, Market Expansion Strategy of Guiabolso to serve the unserved, Reliance Industries: Moving forward with backward integration. IKEA- The new master of Glocalization in India? H. Peechi Road Jn., Pattikkad, Thrissur-680652, Kerala, India. IKEA is a global giant. Kerala God’s Own Country Abby Varghese Department of Geography, Tourism & Travel Management Madras Christian College 2. Of course its quite common everywhere now a days, however the detailing of these feedback forms which I experienced after my Kerala tour was phenomenal covering almost every single touch poits that a tourist experiences. How Shopify used Minimum Marketable Product to succeed. Kerala's claim to fame in the ancient world rested mainly with her fabulous riches brought about due to the total monopoly over spices. Munnar.. God's Own Country. angels of god's own country view our tours. Travelers often feel proud of their journeys and sustainability often comes to play, Emphasis on the natural beauty – Backwaters, mountains and beaches. having basic information about the places we visits can really help us to interact with locals and to … Alappuzha. Thank you Sundar Kondur for such an insightful story. It was the fragrance of spice that awakened the curiosity of the explorers. Nike doesn’t sell shoes. They longed to experience and feel the luxury of “God’s own country”. Religion has played a crucial role in Kerala's culture. The other factors that gave the state an additional boost are culture, food and more importantly – Ayurveda, The state managed to get all its stakeholders involved and energized. Ayurveda, a sister of Yoga, focuses upon the preservation as well as the promotion of positive health, which is essential towards the prevention of...... © KeralaTourism.com. How one step towards digital transformation completely changed the brand perception of Domino’s from a pizza delivery company to a technology company? Kerala: God’s Own Country Kerala often referred to as Keralam, is a state in the south-west region of India on the Malabar coast. Many tourists who come here for tour or vacation love to experience the magical therapy and so along the beaches many exotic Ayurveda … Promotional advertisements for Kerala describes the state as ‘ God ’ s campaign of “ God ’ s campaign “. 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